Your personal brand : it̓ s not just you

Brand identity is relevant not just for companies, but also for individuals. Some advocate complex strategies for personal brand creation, but we assert that social network interactions in Facebook, LinkedIn and Twitter implicitly define a personal brand. We posit that the chain of people and entities with whom the individual interacts both explicitly and implicitly as well as the topics of those interactions is core to three facets of personal brands: actual, targeted, and perceived. Analysis and refinement of personal information generated in network relations can quickly create a personal brand. This paper presents an experiment to explore our position.